jaecosmo.blogg.se - What is whatsapp business api

Many of your customers already use and love WhatsApp. It operates much the same way as WhatsApp Messenger, especially on the customer's end. In the simplest terms, WhatsApp Business is a messaging app. What better way than by turning to popular chat apps like WhatsApp? So what exactly is WhatsApp Business? And how can you use it to connect with customers? What is WhatsApp Business? For your business to stay relevant, it is important for you to communicate using the channels that your customers prefer.

The app expedites communication between organizations and consumers, allowing customers to quickly message a company and get support.WhatsApp Business is gaining popularity and is opening up ways for businesses to communicate directly with customers in real time.

WhatsApp for Business is adding a revenue-generating API to the app, charging businesses for messages sent after 24 hours of initial contact from a customer.

The company will bring the feature to more businesses “over a period of time,” said the post. Right now, WhatsApp is working directly with a few hundred businesses on the business API, focusing on organizations that specialize in customer communications.

Encryption is a hot topic for the company, as The Washington Post cited security disagreements and weak data encryption as contributing factors to former WhatsApp CEO Jan Koum’s departure earlier this year. WhatsApp emphasizes the safety of its app, maintaining end-to-end encryption on messages and allowing users to block businesses with the click of a button, explained the post. Through the app, users can request information like a shipping confirmation or boarding pass, message a business quickly through the “click-to chat” button, and receive support from businesses about products or problems, said the post. “Since we launched the WhatsApp Business app people have told us that it’s quicker and easier to chat with a business than making a call or sending an e-mail,” said the WhatsApp blog post. IT management software: The ultimate buyer’s guideĬISOs are taking on more responsibilities - and burning out How to recruit and hire an Operations Research AnalystĢ022 tech conferences and events to add to your calendar SEE: Electronic communication policy (Tech Pro Research) Must-read CXO coverage Companies will pay somewhere between half a penny and nine cents for each message, according to the Wall Street Journal. And with Facebook’s recent drop in value, extra revenue probably couldn’t hurt.

WhatsApp released its free business application last year, but with over 3 million users now, the company appears to have decided to make more of a profit. The WhatsApp Business API allows businesses to respond to customers on the platform for free for up to 24 hours, charging a fixed fee for each message after that. The Facebook-owned WhatsApp messenger has finally created a revenue-generating business API, according to a Wednesday blog post.